Two leading internet service providers in the Oklahoma-Texas-Arkansas region have united their strengths to form a powerful new entity, 360 Broadband. The merger of two equally sized companies, 360 Communications of Durant, Oklahoma, and 903 Broadband of Leonard, Texas, has created a dynamic organization poised to deliver affordable, reliable voice, data, and related services to homes and businesses across the tri-state area.
As of their merger in August, 360 Broadband boasts nearly 16,000 subscribers and a dedicated workforce of 88 employees. Covering an expansive territory of 10,000 square miles spanning 30 counties, including 20 in Oklahoma, six in Texas, and four in Arkansas, the company provides services through a hybrid network featuring fiber-optic infrastructure complemented by nearly 250 wireless towers.
George Breeden, CEO of 360 Broadband, expressed enthusiasm about the company’s mission, stating, “We are delighted to join forces to provide a high-quality, reliable broadband experience in rural and small-town areas of Oklahoma, Texas, and Arkansas. Our people share the same values and objectives, which will help us come together smoothly and provide the best service possible for our communities.”
Tyler McCarley, former CEO of 903 Broadband and now Chief Operating Officer of the combined company, added, “The combination of these two companies puts us on a bigger playing field and brings more opportunities for employees and customers.”
Notably, 360 Broadband’s growth has been entirely organic and entrepreneurial, without any government funding support. While aiming to reach a goal of 50,000 subscribers in the region, the company anticipates competing for local, state, and federal funds allocated for rural broadband network expansion.
The merger transaction received financial support from Oklahoma City-based Fischer Industries, contributing over $33 million in financing. Mark Fischer, CEO of Fischer Industries, stated, “We have a strong commitment to continue to fund the 360 Broadband team to facilitate bringing fast, reliable internet service to homes throughout the region by providing that last-mile connection.”
Mergers such as this play a pivotal role in advancing the quality and reach of broadband delivery within coverage areas. These strategic alliances often bring together complementary resources, expertise, and infrastructure, enabling ISPs to pool their strengths and bridge connectivity gaps more effectively. By consolidating their operations, these merged entities can invest in cutting-edge technologies, expand their network coverage, and optimize resource allocation, ultimately translating into improved broadband services for both urban and remote areas. For the companies that emerge, there benefit from economies of scale, fostering cost-efficiency and promoting healthy competition within the industry and improve digital inclusion.
