Avanti Communications has announced its transition from being a satellite operator in geostationary orbit to positioning itself as a global multi-orbit provider of fully integrated connectivity services and solutions.

In a statement, the company says that the convergence of terrestrial and non-terrestrial connectivity, and the rapid growth of the satellite industry has necessitated a response to the growing complexity in the sector. Avanti’s new strategy aims to cater to the diverse needs of its customer base while maintaining the delivery of high-performance solutions on a global scale.

Avanti is now focused on “customer pull” rather than a “technology push” model, emphasizing choice, value, and tailored solutions. The customer base spans various industries, including defence, aero and maritime, rural communities and schools, satellite operators, governments, and enterprises.

Toby Robinson, Chief of Strategy and Business Development at Avanti, explained the new strategy, stating, “The needs of our customers are evolving, and we need to be led by this. It is our job to provide the expertise and experience to create and build a custom solution, considering LEO, MEO, and GEO. Unlike other providers, we start with the customer first, rather than the technology, which will continue to give us a competitive edge in this rapidly growing and fast-moving industry.”

Avanti is currently in discussions with a leading low-earth orbit (LEO) operator to secure capacity and is set to make significant investments in its managed services capabilities.

Kyle Whitehill, CEO of Avanti, emphasized the evolving landscape of the space industry, stating, “The space industry is no longer separate from telecoms. Demand for capacity is becoming increasingly competitive, and, as we see elsewhere in the telecoms industry, value will inexorably move down the chain from raw connectivity to services and solutions.” Whitehill highlighted the prioritization of strategic partnerships and service offerings over satellite investments to ensure agility and responsiveness to industry trends and customer needs.