Ericsson has announced Majda Lahlou Kassi as Vice President and Head of Ericsson West Africa and Morocco, effective January 1, 2024.
In this role, Kassi will be instrumental in steering the strategic direction and operational excellence of Ericsson’s business in West Africa and Morocco, bringing the latest technologies to enhance connectivity and societal development in the region.
Expressing enthusiasm about her new role, Kassi stated, “I am honored and humbled to take a new responsibility as Vice president, Head of Customer Unit West Africa & Morocco for Ericsson Middle East & Africa. My primary focus will be on ensuring our customers are served with high-quality support, and getting the most of our cutting edge technology to unlock the full potential of the African market. I will prioritize a collaborative and innovative work environment that encourages growth and fostering a learning culture for all team members.”
With nearly 25 years of experience at Ericsson and extensive expertise in technology, sales, strategy, operations, and customer project delivery, Kassi has held senior leadership roles, including Head of Networks Solutions and Country Manager for Ericsson Morocco. A certified Project Manager, She holds an MBA from the Ecole des Ponts Business School, a Master’s in Engineering from the Institut National des Postes et Telecommunication, Rabat and has attended executive leadership programs from Questrom School of Business, Boston University, among others. Boston University, among others.
Her diverse experience positions her well to contribute to Ericsson’s growth in the dynamic West Africa and Morocco markets, especially as the company positions for and predicts 5G subscriptions in Sub-Saharan Africa will reach 150 million by 2028.
Ericsson emphasizes its commitment to diverse, inclusive teams for enhanced performance and creativity, aligning with Kassi’s appointment. The move is also in harmony with Ericsson’s recent strategic moves in the African market, particularly its foray into mobile financial services and partnerships for expanding mobile broadband services in remote rural areas.
According to the Ericsson Mobility Report, sub-Saharan Africa is expected to have 1.1 billion mobile subscriptions by 2029, with 67% being smartphone subscriptions. Ericsson’s continued engagement in African markets reflects its dedication to advancing digital connectivity and technological innovation across the continent.
