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How the 2024 Olympics highlighted the importance of digital infrastructure

The 2024 Olympic Games have brought unprecedented attention to the digital infrastructure and internet industry, showcasing how technology can be harnessed to support sustainable development on a global stage.

Data centers and internet infrastructure are often-overlooked parts of the tech sector, yet they are just as critical as more visible technologies. As the backbone powering everything from search engines to e-commerce and artificial intelligence, data centers are the lifeblood of today’s economy. This makes it particularly exciting when a digital infrastructure use case gains mainstream media attention. A compelling recent example is Equinix’s innovative approach to heating the Olympic training pool in Paris by utilizing excess heat generated from its AI data center, PA10.

This initiative is a significant win for the digital infrastructure industry, highlighting its growing relevance in mainstream conversations about sustainability, innovation, and urban development. Traditionally, data centers have been seen as high-energy consumers, with the heat they generate often going to waste. However, Equinix’s PA10 data center in Saint-Denis, France, is turning this challenge into an opportunity by redirecting the excess heat to power the Olympic Aquatics Center and local communities.

The announcement, titled “The Internet is Sustainably Heating Paris and the Olympic Training Pool,” has captured widespread interest, quickly going viral and being featured in major publications such as Wired. This coverage has not only elevated the profile of digital infrastructure but also demonstrated its potential to contribute positively to major global events and local communities.

At the heart of this initiative is PA10, a mass AI training site operated by Equinix. AI data centers like PA10 are known for their substantial heat and energy output due to the extensive number of servers required to train advanced AI models for applications such as OpenAI’s ChatGPT and Meta’s Llama. Rather than allowing this heat to dissipate as waste, PA10 is repurposing it through a local energy system managed by Equinix. This system channels the excess heat into pipes that feed the Olympic Aquatics Center, ensuring that the pool remains at optimal temperatures for swimmers, divers, and water polo players during the Games.

But the impact of this initiative extends beyond the Olympics. The same excess energy is also being used to heat approximately 600 homes in the Saint-Denis neighborhood, with Equinix expecting to eventually provide enough energy to heat 1,000 homes as the data center reaches full capacity. This mutually beneficial system not only reduces the energy and cooling costs for PA10 but also provides a sustainable energy solution for the local community.

“In Finland, Equinix has been heating homes in Helsinki for more than 10 years,” says Sami Holopainen, Finland Managing Director at Equinix. And it’s not just Equinix. Elisa, a Finnish data center operator that’s been carbon-neutral since 2020, works with Helsinki Energy to heat 1,000 one-bedroom flats, while Hyperco is working on two projects in Helsinki projected to heat 5,000-7,500 apartments per 10 MW of data center, according to Ari Kurvi, Chief Development Officer at Elisa.

These initiatives are powerful examples of how the digital infrastructure and internet industry can play a transformative role in modern society. By integrating sustainable practices into its operations, Equinix is helping to shift the narrative around data centers from being merely energy consumers to becoming integral components of sustainable urban ecosystems. The success of this project underscores the potential for similar initiatives in other regions and industries, paving the way for a future where digital infrastructure is not just a backbone of the internet but also a key player in the fight against climate change and the pursuit of global sustainability goals.

As the 2024 Olympic Games conclude today, the spotlight on Equinix’s innovative approach serves as a reminder of the critical role that digital infrastructure plays in our interconnected world. It also highlights the importance of forward-thinking regulation and public-private partnerships in driving the adoption of such sustainable practices across the globe. By leading the way in this space, Equinix and other industry leaders are helping to mainstream the importance of digital infrastructure in addressing the challenges of our time and ensuring a brighter, greener future for all.

The transformative potential of digital infrastructure is not limited to global events like the Olympics; it also holds immense promise for regions like Africa. As the continent rapidly embraces digitalization, the development of robust digital infrastructure could be a game-changer. By investing in data centers, cloud computing, and connectivity, Africa can accelerate economic growth, bridge the digital divide, and create new opportunities in education, healthcare, and commerce. The integration of sustainable practices, similar to Equinix’s initiatives in Paris and Helsinki, could further enhance these benefits by ensuring that Africa’s digital expansion is environmentally responsible. As digital infrastructure becomes more embedded in Africa’s economic fabric, it has the potential to drive innovation, attract global investment, and position the continent as a leader in the digital economy—all while contributing to global sustainability goals.