Bayobab, an African digital infrastructure company previously known as MTN GlobalConnect, has announced a partnership with Meta for WhatsApp Business solutions and the elevation of its existing Solution Provider agreement to achieve the coveted Business Messaging Accelerator (BMA) status. This feat, typically achieved in years, says Bayobab, solidifies the company’s position as the premier WhatsApp for Business solution provider in Africa.

As the first Telecom WhatsApp Solution Provider on the continent, Bayobab is pioneering next-generation digital solutions, enhancing Africa’s connectivity. Kedar Gupte, Chief Mobility Business Officer, expressed enthusiasm for this milestone, highlighting its significance in shaping a digitally interconnected future for Africans.

In a recent sponsored article, Gupte said “You see a whole lot more people becoming digitally aware and data savvy in Africa, and we see that the young African today needs the ability to be reached through new platforms.”

As MTN’s exclusive WhatsApp Business Solution Partner of Choice, Bayobab is dedicated to driving efficiency and excellence in customer support standards. The goal is to integrate WhatsApp SMS & Voice API channels, reducing costs, improving response times, and enhancing overall customer satisfaction. Bayobab seems to be doubling down on mobile voice, chat and communications via new messaging platforms and roaming ecosystems, as well as up-and-coming applications in IoT, for improved service delivery.