eFinance Investment Group and Cassava Technologies have signed a strategic agreement to explore potential collaboration opportunities and jointly expand across Africa. The partnership, which was launched during the 28th Cairo ICT Exhibition and Conference, will leverage the strengths and expertise of both companies. Cassava Technologies brings its extensive African footprint, digital infrastructure, and continental experience, while eFinance Investment Group will contribute its strong market presence and reputation as Egypt’s leader in digital transformation.

Together, they plan to introduce innovative solutions, starting with the Egyptian market, combining eFinance’s presence and deep local knowledge with Cassava Technologies’ pan-African reach and global partnerships.

Headquartered in the UK, Cassava Technologies is a global technology leader with African roots, operating across Africa, the Middle East, Latin America, and the United States. The company’s portfolio includes fiber broadband networks, satellite communications, data centers, renewable energy solutions, financial technology, digital platforms, artificial intelligence, cloud services, and cybersecurity solutions.

eFinance Investment Group, established in 2005, specializes in the development of digital payments infrastructure, primarily for the Egyptian government. Over the past nearly two decades, the company has become a dominant force in Egypt’s digital market, transforming into a leading technology-driven investment firm. With a flexible organizational structure and a dynamic business model, eFinance has expanded into multiple markets, driving digital transformation and financial inclusion across key sectors in Egypt, thereby supporting the growth of Egypt’s digital economy.

Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, noted that the collaboration marks a significant milestone in offering a unique range of services across Africa, with a particular focus on Egypt, where eFinance continues to lead digital enablement for financial access across industries.

Hardy Pemhiwa, President & Group CEO of Cassava Technologies, said, “This collaboration between Cassava Technologies and eFinance Group will accelerate the adoption of digital solutions in Egypt and the MENA region. eFinance’s experience across key sectors in Egypt makes them an ideal partner for us as we expand our presence in Egypt and the region. This partnership further enhances our ability to deliver on our vision of a digitally connected future that leaves no African behind.”