MTN Group is doubling down on its commitment to delivering reliable, high-quality home broadband services with the creation of Group Home – a distinct business function within Group Commercial. To lead this strategic initiative, Ankur Bajpai has been appointed Executive: Group Home Broadband, effective 1 April 2025.
This move signals MTN’s intent to sharpen its focus on the broadband market by driving deeper market penetration, accelerating innovation, and enhancing the overall customer experience. The newly established function will play a key role in delivering sustainable growth through disciplined execution and operational excellence.
Ankur Bajpai brings over 21 years of experience in business strategy and advanced analytics, with deep expertise in the telecommunications sector. Over the past seven years, he has contributed significantly to MTN Group’s innovation and growth agenda. His global perspective – gained from working across three continents and traveling to more than 80 countries – is backed by a solid track record at top-tier telecom firms.
Before joining MTN, Ankur held senior roles at the Etisalat Group, including Director of Commercial Intelligence across Asia, Africa, and the Middle East, and Assistant Vice President for Corporate Marketing at Etisalat DB. He also held leadership positions at Idea Cellular and Reliance Communications. Ankur holds an MBA in Strategic Management and Managerial Finance from Cardiff Business School in Wales, and an Advanced Diploma in Web-Centric Curriculum from the National Institute of Information Technology in India.
In his new role, Ankur will lead the development and execution of MTN’s home broadband strategy, with a core focus on Fibre to the Home (FTTH) and Fixed Wireless Access (FWA) solutions. “We are excited to see Ankur take on this role at a time when home connectivity is more critical than ever. His leadership will help us bring practical, high-quality solutions to more households across our markets. I’m looking forward to working with him on this journey,” said Selorm Adadevoh, Group Chief Commercial Officer, MTN.
This announcement comes on the heels of its landmark agreement with Airtel Africa to share fibre infrastructure across several African markets. This partnership aims to accelerate broadband access and reduce deployment costs by leveraging shared assets and extending reach into underserved areas. The collaboration reflects a broader industry shift toward co-investment and infrastructure sharing, signaling MTN’s willingness to collaborate even with traditional competitors in pursuit of broader digital inclusion. The agreement is expected to boost the effectiveness of MTN’s new broadband strategy, enabling faster rollout of FTTH and FWA services and ultimately enhancing customer connectivity across the continent.
